Tenth Day Of Creative Studies

Sadly, this would be my last blog to be uploaded. In other words, this is the final lecture of the semester and it's time for me to prepare for my final exam.In this final blog, I would share about the "global creativity and media agency".

Before we start, we need to understand that everything that happens around us is always associated to humanity. Even though technology is overwhelming, we still cannot ignore the facts of it is always about us, human. Just as told by Mr. Mustafa, the global is full with screens (advertisements). How you fill up these screens to create awareness or to market your products is depend on your creativity.

For instance, the advertisements have to be done through studying and taking the advantages on the given circumstances. Think of what type of people do you want to target and what issues are you trying to tell. Whether is it convenience to tell the issues to the targeted consumers to create enough awareness or is it the other way round? Then, brainstorm on how would you deliver the message. Think of how creative you can be to create attraction. Finally, study the media to choose the greatest communication channel to ensure proper approach. For example in US, there are 96 % of people used social network daily and so your media would be the social network.

Remember, a good advertisement can create impression and influence people to act!

Further example given by Mr. Mustafa saying Niki, which they've started with a online running website. People who wore Niki post their comment on the website and most of them recommended Niki. In the end, Niki successfully marketed their shoes to the global.

Last but not least, be aware of the current media trend to ensure efficiency in advertising. Be smart to follow the trend. For example, if people do not read newspapers anymore do not advertise on it.  

Alright that is all for my last blog and I would like to end it with an interesting Ted Talk given by Mr. Renny Gleeson about the 404 page.

http://www.google.com/imgres?hl=en&tbo=d&biw=1280&bih=631&tbm=isch&tbnid=k1fmMnKcvye53M:&imgrefurl=http://www.bryanwcole.com/&docid=ElP9FJaddpAOSM&imgurl=http://images.ted.com/images/ted/tedindex/embed-posters/RennyGleeson-2009.embed_thumbnail.jpg&w=432&h=240&ei=HTbYUPbvIsyOrgeS_IDoBA&zoom=1


Here's the link.
http://www.ted.com/talks/renny_gleeson_404_the_story_of_a_page_not_found.html


With that I put a full stop to my blog and I hope that you do enjoy reading it and find it helpful.

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