We will be looking into juxtaposition in this blog which I've found quite important for designers.
Juxtaposition can be described as two things or variables placed near together to allow brain to generate their relationship or meaning. For example
Sometime, juxtaposition is some how associated with analogy which is putting two variables that do not have any connection but have some similarities in some respects and make sense due to context or to explain. It is often expressed by using metaphor or simile and they are combined with objective. For example, the soldier is like an elephant. Notice that soldier and elephant do not have any connection but we know that if we describe someone like an elephant it brings a meaning of strong and this is analogy. Analogy does not only happen in words but also in figures. For example, Donald Duck is a combination of a duck and a human.
http://www.google.com/imgres?num=10&hl=en&tbo=d&biw=1280&bih=631&tbm=isch&tbnid=jM4vhPh4UI8KvM:&imgrefurl=http://amazngwallpapers.blogspot.com/2011/08/donald-duck.html&docid=OXgAncuGL23cDM&imgurl=https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTdWWSUPzKdxITjavWEzsB9JRpU4JGIEnAVT8szhETSRsmWx7TOsZIJFgTNgcgObjBsis4GL8U4Jq2yzc5_WSQ6pICUf99MBnMFMseUcs02uDZPHFGdRh8aQdRQ46dkQtlsGlbz_G71AQ/s1600/donald-duck-wallpaper-5.jpg&w=1024&h=768&ei=mCG_ULS2K4KQrgfg0YGQCw&zoom=1
In order a juxtaposition to make sense we need to build the context and the context is usually built from ones experiences. Miss communication always happens when a person does not have the experience on the context and thus juxtaposition will not form. As a Malaysian, of course we know it is a compliment when someone says we are like a mouse-deer but the foreigners may feel insulted if we describe them as a mouse-deer because they do not have the experience of mouse-deer symbolized wise. Thus it is important to choose a proper context so that people understand the juxtaposition.
A good designer will create art works that can be understand by people. They know that creating something good is important but as well as to communicate with the users. If there is no communication in you art works (they will not understand your works), your creation is nothing but a self-referential statement and will not interest the users.
Always prevent creating semiotic noises in juxtaposition. Semiotic noise is when images or words have double or more meanings. For example, the word present has the meaning of now, also the opposite of absent (exist) and gift, thus semiotic noises may cause wrong interpretation. There are two types of analogy in juxtaposition. One is logical analogy (applying other things into creation), such as the supportive iron rods originated from the idea of human bones applied into the Eiffel Tower and two is effective analogy (where used conceptual to describe things), a concept thought such as like a bee (hardworking).
Iron rods in the Eiffel Tower
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